Field Methodology
Mystery Shopping in Africa: Fast, Smart & Confidential
Fieldwork Africa delivers professional mystery shopping across all 54 African countries, combining market research, data collection, fieldwork, and customer experience audits into one powerful service. Our trained evaluators act like real customers while keeping every detail confidential and every interaction authentic.
We use smart, discreet, and sophisticated capturing tools that remain completely unnoticed, allowing us to record service quality exactly as it happens. Our mystery shoppers move quickly and intelligently, ensuring accurate evaluations for retail, banking, hospitality, telecom, and service environments.
Supported by our broader research capabilities — including surveys, qualitative fieldwork, and CATI telephone interviews — we deliver insights that help brands measure performance, improve service, and understand real customer experiences on the ground.
Fast. Smart. Invisible. Africa’s trusted mystery shopping experts.
With 20 years of experience across 48 African countries, FWA turns raw data into clear, actionable insights. From complex surveys to multi-source datasets, we deliver intelligence that drives smarter market decisions.
Data-Driven Clarity, Delivered Fast
Transforming Data into Strategic Advantage
Using advanced data quality systems and secure data management, we deliver clean, validated datasets ready for advanced analytics and dashboards. Clients monitor progress in real time through intuitive dashboards.
Real-time dashboards
Quality control powered by technology
We apply rigorous methods to ensure data is accurate, consistent, and insight-ready. Every step from sampling to quality checks is designed to produce reliable datasets for advanced analysis.
Accuracy is ensured through strict quality checks.
Data is structured and validated, ready for actionable insights.
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cabo Verde
Cameroon
Central African Republic
Chad
Comoros
Congo
DR Congo
Djibouti
Egypt
Equatorial Guinea
Eritrea
Eswatini
Ethiopia
Gabon
Gambia
Ghana
Guinea
Guinea-Bissau
Ivory Coast
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Mauritius
Morocco
Mozambique
Namibia
Niger
Nigeria
Rwanda
São Tomé and Príncipe
Senegal
Seychelles
Sierra Leone
Somalia
South Africa
South Sudan
Sudan
Tanzania
Togo
Tunisia
Uganda
Zambia
Zimbabwe
