Mystery Shopping

At Fieldwork Africa, we use Mystery Shopping to understand what customers truly experience beyond what surveys or dashboards can reveal. Our work looks closely at how staff engage with customers, how products are displayed, and how services flow in real-life situations across retail, banking, FMCG, hospitality, and more. 

Our mystery shoppers’ step into everyday customer roles using simple, realistic scenarios. They ask questions, make enquiries, purchase items, or request services just like any regular customer would. Every interaction is observed and documented honestly, capturing the small details that shape a customer’s impression.

Because we work across all 54 African countries, we rely on local shoppers who understand their environment, cultural expectations, and service norms.

Fieldwork Africa is a young company with young minds ready to support your quantitative research in Nigeria, South-Africa, Uganda, Kenya, Ghana, Nigeria, Ethiopia, Senegal, Cameroon and the rest of Africa. CONTACT US!